Hotel art collections: accommodation is not just a bed

With increasing competition in the hotel industry, the importance of art collections will likely continue to grow. In an age where the experience is more than just a place to stay, art collections are becoming a key element that can help hotels succeed in the global marketplace and offer something that goes beyond conventional luxury – a cultural and aesthetic experience that remains in guests’ memories long after they have left.

The history of hotel art collections dates back to the 19th century, when hoteliers became aware of art as a way to appeal to a more sophisticated and cultured clientele. While early collections were often limited to classical paintings and sculptures, modern hotels are building collections that include contemporary art, reflecting the philosophical focus of the collections themselves as well as current art trends. One of the first hotels to gain international recognition for its art collection was the Waldorf-Astoria in New York. As early as 1931, it presented its guests with extensive collection of artworks. The 80’s and 90’s saw a surge in popularity of boutique hotels that focused on unique design. Gradually, additional activities joined in, including guided tours, meetings with artists and even workshops where guests could practise their own creative skills. Among them were The Surrey in New York and the American hotel chain 21c Museum Hotels. However, the concept of hotel collections has spread throughout Europe and Asia. It would be far from truth to say that, with good planning for a business trip across continents, you can see a very representative overview of art history without leaving the comfort of your accommodation.

In the Czech context, the Emblem Hotel in Prague is a great example. Currently, the collection contains 60 works by contemporary Czech and foreign artists of various generations. The pieces of some of them are featured in the collections of institutions such as the Tate, MoMA, Guggenheim, Centre Pompidou and the Victoria and Albert Museum. These include works by Tauba Auerbach, Josephine Pryde, Lucy Raven, Lucy McKenzie, Eva Koťátková and Jiří Kovanda. The collection pieces artworks created using traditional techniques as well as performance documentation, video footage and artworks that employ the visual language of fashion and design. “It all started with artists like George Bohle and the Tomski and Polanski duo. They produced artworks that are now an integral part of the hotel, and I honestly can’t imagine the place without them. We then followed this up with regular exhibitions that have helped the collection grow to its current size, and we continue to expand it,” says Helena Valtrová, the Emblem Hotel Director.

The pieces are placed in individual rooms and can be seen by the public during occasional exhibitions in the lobby or club areas. The so-called Clubhouse will also be available from September to EduArt Club members, who can use it at any time for informal gatherings or business meetings. Thanks to the cooperation with EduArt Experience, regular discussion evenings with interesting guests will be held here starting in September.